How to measure AI brand visibility.

1. Define a specific market

Use a category and audience that describe real buying intent. Do not include your company name in discovery questions: that biases the test.

2. Keep conditions consistent

Record the prompt, model, date and response. Use the same questions when repeating an audit. API responses and consumer apps are different testing surfaces.

3. Separate mentions from recommendations

The score is the share of completed answers containing your name or domain. It does not measure recommendation quality, sentiment, market share or traffic.

Example: 2 mentions in 6 completed answers = 33%. Failed responses are excluded, never counted as absence.

4. Review the evidence

Inspect competitor mentions and citations. Verify claims at the source: a citation does not guarantee that an answer represents it accurately.

5. Retest without overclaiming

Six questions per model are a small exploratory sample. Broaden the question set and repeat runs before drawing conclusions. No ranking increase is guaranteed.